Universal Philharmonic Orchestra: A Symphony of Design and MusicGolden A' Design Award Winner in Graphics, Illustration and Visual Communication
Discover the Universal Philharmonic Orchestra's corporate identity, a design project that harmoniously blends music and visual art. This award-winning design project was inspired by the simple act of listening to music over a cup of coffee.
The Universal Philharmonic Orchestra's design project is a unique exploration of the intersection between music and visual art. The project's corporate identity was crafted with the aim of making customers feel a sense of friendliness and benefit through the image of music. The design was inspired by the image obtained while listening to music and drinking coffee, a simple act that resonates with many.
The design's unique properties lie in its slogan "A sound containing impression". This slogan was chosen to encapsulate the music festival's purpose, whether it be national, brand-related, or sports-related. The design is intended to make customers feel the impression from the music, and it is easily applicable to visual marketing.
Key to the design's success are the concepts of music, impression, and sharing. These were the guiding principles for the design team, which consisted of Juseok Park and Sunggu Hwang. Their goal was to create a design that would allow the host to easily represent the concept of the event and for customers to easily feel the concept of the music festival.
The design project took place from March 1, 2010, to July 17, 2010. The result was a corporate identity that promises to give customers a big helping of good music. The design's effectiveness and uniqueness were recognized when it won the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2011.
The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. The Universal Philharmonic Orchestra's design project is a proud recipient of this prestigious award, a testament to its innovative and impactful design.